Microgaming has launched what it describes as its “most important poker release” in recent years. The new platform is going with an old-school name — Prima poker — and late last week became available as both a browser-based and downloadable client for desktop and mobile.
The new software is designed to offer a more transparent system, and according to the press release has been built from scratch in a modular fashion.
Thanks to this dynamic, Microgaming will not only be able to deploy updates across the network more efficiently but integrate its other products into platform.
Integration as Prima Foundation
On a practical level, this means Prima poker players will have the ability to play casino and poker games from the same client. This is in keeping with the recent push for greater homogenization of assets among the leading operators.
However, despite offering its poker partners a platform capable of offering casino games and more, Microgaming insists that the software will suit seasoned players. As well as a simplified rewards system and random seating for cash games, Prima will feature a player history tool.
Although this isn’t a unique creation, it will provide a unique database of all the player’s sessions. By applying a series of filters to their search, users will be able to call up detailed profit/loss data and review the hands they’ve played.
In effect, this tool will serve as a replacement for third-party tracking products such as Hold’em Manager.
Competing with PokerStars
Unlike its casino brand, the Microgaming Poker Network isn’t a major player in the industry. Even though it offered one of the first poker networks, it’s status has dropped in recent years with PokerScout’s latest statistics ranking it as the 16th busiest platform in the world.
Chief Commercial Officer Jean-Luc Ferriere is hoping the software will revitalize MPN’s fortunes and help it make up some ground on its closest competitors Unibet and iPoker. For those who have been around poker for more than a decade, the Prima tag will be familiar.
During the early days of online poker, Prima was home to some of the biggest cash games in the world. Long before Full Tilt and PokerStars became the place for nosebleed action, Prima sites like Bet365 saw Johnny Lodden battle Patrick Antonius for six-figure pots.
Microgaming eventually rebranded Prima as MPN in 2012, but the latest update is clearly a nod to its roots. Although a return to the golden age of poker is unlikely, the software provider is intent on taking advantage of PokerStars’ ever-loosening grip on the industry.